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77 Inch Class LG OLED B4 4K Smart TV 2024

LG OLED77B4PUA

Features

  • World's No.1 OLED TV Brand , Celebrating 11 years of perfecting award-winning OLED TV technology
  • With OLED's over 8.3 million self-lit pixels see perfect black and luminous colors
  • Alpha 8 AI Processor detects what you're watching and automatically improves the picture and sound quality
  • Enjoy movie magic from home with Dolby Vision™, Dolby Atmos® & FILMMAKER MODE™

Quick Specs

  • Type: OLED TV
  • Width: 67.7"
  • Height: 41.6"
  • Depth: 12.6"
  • Energy Star Rated: Yes
  • Screen Size: 77"
  • WiFi Connected: Yes

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Choose Perfection. Choose LG OLED.

The gold standard in OLED TV from the creators of OLED. 10

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Picture that Wows from Scene to Scene

LG's flagship OLED technology creates an incredible watching experience and stellar picture quality illuminated with over 8 million self-lit pixels, see perfect black and luminous colors. Take in rich and accurate colors from the brightest to darkest parts of the scene thanks to 100% Color Volume 1 and with 100% Color Fidelity. 2

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Refined picture, powered by AI

The 8 AI Processor 4K with AI Picture Pro automatically adjusts the ideal settings and fine-tunes the picture based on your content. Plus, with Multi View, you can split your screen into two unique views so you can watch even more than before. 4

Watch Video

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Bring home the magic of the cinema

Every LG OLED comes loaded with Dolby Vision™ for extraordinary color, contrast and brightness, plus Dolby Atmos® 3 for sound you can feel all around you. Land in the center of the action with FILMMAKER MODE™ to see films just as the director intended.

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Game with the power of LG OLED

Experience crisp, smooth imagery from a 0.1ms response time and up to 120Hz refresh rate 5 for blazingly fast gaming without any blurring or tearing, plus NVIDIA G-Sync, AMD FreeSync Premium and VRR for improved quality. Control all your devices from four HDMI 2.1 inputs with the LG Game Dashboard and Game Optimizer. 6

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Amped-Up and Ready for the Win

Experience real-time action with virtually no tearing from FreeSync™, VRR and GeForce NOW for cloud gaming. Plus, the LG Game Optimizer, Game Dashboard and four HDMI 2.1 ports get you (and keep you) in the action. 6

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Galaxy of Entertainment Powered by webOS

No matter which TV you choose, your LG TV makes it easier than ever to find what you need and more. With webOS browse all your favorite streaming apps and let LG Channels connects you to 300+ free channels of sports, fitness, cooking and more. 7

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Enjoy 5 years of performance and peace of mind.

With LG's Re:New Program enjoy new software updates and feature refreshes for 5 years 9 . This ensures your TV's OS will be compatible with new feature updates and system refreshes.

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Pairs Perfectly with the LG S80TR Soundbar

Experience stunning visual masterpieces made even better with Dolby Atmos™ sound, a center up-firing center channel and our WOW orchestra tech - which delivers synchronized audio between your LG TV and LG Soundbar - for audio that has to be heard to be believed. Learn more about the LG S80TR perfect matching soundbar.

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Less is more

The LG OLED B4 blends into the background with an almost invisible bezel for a seamless look. When you're finished watching, display paintings, photos and other content to blend the LG OLED B4 into your space.

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Feel the scene

Immerse yourself in the action as our 8 AI Processor up-mixes 2-channel audio into virtual 9.1.2 channel sound for a cinema-like experience every time.

Watch Video

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Ready to Assist

Use your voice to control your TV and connected devices with built-in support for Amazon Alexa, Apple AirPlay® 2, HomeKit, Chromecast and many more, or use your own Google Assistant device to control your LG TV. 8

Choose Perfection. Choose LG OLED. The gold standard in OLED TV from the creators of OLED. 10

Picture that Wows from Scene to Scene LG's flagship OLED technology creates an incredible watching experience and stellar picture quality illuminated with over 8 million self-lit pixels, see perfect black and luminous colors. Take in rich and accurate colors from the brightest to darkest parts of the scene thanks to 100% Color Volume 1 and with 100% Color Fidelity. 2

Refined picture, powered by AI The 8 AI Processor 4K with AI Picture Pro automatically adjusts the ideal settings and fine-tunes the picture based on your content. Plus, with Multi View, you can split your screen into two unique views so you can watch even more than before. 4

Bring home the magic of the cinema Every LG OLED comes loaded with Dolby Vision™ for extraordinary color, contrast and brightness, plus Dolby Atmos® 3 for sound you can feel all around you. Land in the center of the action with FILMMAKER MODE™ to see films just as the director intended.

Game with the power of LG OLED Experience crisp, smooth imagery from a 0.1ms response time and up to 120Hz refresh rate 5 for blazingly fast gaming without any blurring or tearing, plus NVIDIA G-Sync, AMD FreeSync Premium and VRR for improved quality. Control all your devices from four HDMI 2.1 inputs with the LG Game Dashboard and Game Optimizer. 6

Amped-Up and Ready for the Win Experience real-time action with virtually no tearing from FreeSync™, VRR and GeForce NOW for cloud gaming. Plus, the LG Game Optimizer, Game Dashboard and four HDMI 2.1 ports get you (and keep you) in the action. 6

Galaxy of Entertainment Powered by webOS No matter which TV you choose, your LG TV makes it easier than ever to find what you need and more. With webOS browse all your favorite streaming apps and let LG Channels connects you to 300+ free channels of sports, fitness, cooking and more. 7

Enjoy 5 years of performance and peace of mind. With LG's Re:New Program enjoy new software updates and feature refreshes for 5 years 9 . This ensures your TV's OS will be compatible with new feature updates and system refreshes.

Pairs Perfectly with the LG S80TR Soundbar Experience stunning visual masterpieces made even better with Dolby Atmos™ sound, a center up-firing center channel and our WOW orchestra tech - which delivers synchronized audio between your LG TV and LG Soundbar - for audio that has to be heard to be believed. Learn more about the LG S80TR perfect matching soundbar.

Less is more The LG OLED B4 blends into the background with an almost invisible bezel for a seamless look. When you're finished watching, display paintings, photos and other content to blend the LG OLED B4 into your space.

Feel the scene Immerse yourself in the action as our 8 AI Processor up-mixes 2-channel audio into virtual 9.1.2 channel sound for a cinema-like experience every time.

Ready to Assist Use your voice to control your TV and connected devices with built-in support for Amazon Alexa, Apple AirPlay® 2, HomeKit, Chromecast and many more, or use your own Google Assistant device to control your LG TV. 8

Features

  • World's No.1 OLED TV Brand , Celebrating 11 years of perfecting award-winning OLED TV technology
  • With OLED's over 8.3 million self-lit pixels see perfect black and luminous colors
  • Alpha 8 AI Processor detects what you're watching and automatically improves the picture and sound quality
  • Enjoy movie magic from home with Dolby Vision™, Dolby Atmos® & FILMMAKER MODE™
  • Packed with gaming features like NVIDIA G-Sync and 120Hz refresh rate
  • 4 HDMI 2.1 inputs
  • With webOS & LG Channels, browse your favorite streaming apps & view 300+ free channels. Enjoy up to 5 years of software updates with webOS Re:New
Poster Image

Why LG OLED Video

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Professional delivery and installation is available for every product we sell. We would be happy to coordinate delivery and installation for you.

Extended warranties are usually very inexpensive and can save you thousands in the future. It's simple and inexpensive to purchase extended warranties and one of the smartest ways to protect your investment.

Electronics can be large, heavy and expensive. You probably don't have the special tools or expertise needed to fix them in a crisis. If you can spare a few thousand dollars without batting an eyelash for new electronics should they break tomorrow, don't buy a warranty. But if you're like most of us, protect yourself by purchasing inexpensive extended warranties when you buy a new product and save yourself big money in the long run.